The “Zero Kilometer®” Design concepts is born out of the belief that designing beautiful and functional products and projects should be combined with the efforts to involve and preserve local traditions and local craftsmanship specific to that locality. A similar movement is taking place in the food industry in various parts of the world. The transportation of materials and skill from where it is produced to where it is consumed can create many social, environmental and economic problems. Long distance manufacturing leads to increase in prices of products due to ever-increasing oil prices may lead to environmental pollution and makes it even more difficult to control the quality of the products. It may eventually lead to homogeneity of tastes and styles, depriving us of age old traditions and distinct local flavours. Moreover, by involving the local community, it evokes a sense of belonging and a sense of pride amongst them which can be groomed into long term partnerships between the locals and the enterprise. Realising the potential of this design approach, our company has trademarked the “Zero Kilometer®” concept as one of our core brand identities.

Moreover, by involving the local community, it evokes a sense of belonging and a sense of pride amongst them which can be groomed into long term partnerships between the locals and the enterprise. Realising the potential of this design approach, our company has trademarked the “Zero Kilometer®” concept as one of our core brand identities.